I keep seeing the same advice: Build your brand. And that is fine if you are only interested in, or only working in, one thing.
But I am interested in everything. To some people, that might look like I am all over the place. (Which, in a way, I am, I admit… )
But the thing is: everything is connected. And that’s what I am most interested in – the connections. So this is what I write about – both in my non-fiction and my fiction – and what I try to show through my sound stories (the radio dox) and my photos as well.
I don’t want to travel to some game farm to get the technically perfect, tight close-up of a captive wolf. I want to show that animal in its natural environment, connected to the habitat that it needs to survive. To me, that’s the story: the connection, the relationship.
Everything is connected. I feel that, in our “modern” and “advanced” society, where most of us live in cities far from the places where the things we consume come from, many have lost that sense of connection – but that doesn’t mean that that connection is not there. We’re just not aware of it. Every plastic-wrapped product you purchase is connected – both to where it came from (likely extracted from an oil well just like the one spewing out in the Gulf right now – so who’s really at fault there?), and to where it’s going (trucked to a landfill? or consuming energy as it gets transported and reformed into another product?)
Even if we are not always aware of the connections, they are still there.
So I think that is what I think about, and now what I blog about. Connections. Relationships – to our planet, to our food supply, to movements of our planet, to each other, to our own bodies.
But if I am supposed to be a brand – well, how do I make “connections” my brand? It’s a pretty big thing, not very definable.
A lot of what I do (i.e. why I left my well-paying job in the mining industry to earn a pittance as a writer) is about helping people to have the knowledge to make good decisions. To have the actual information, as well as to try looking at things differently – at times, even popping out of our ingrained “western” world view and reassessing our values and, therefore, our actions. Both about the big thigns and the little things: be it about personal health, or about treating our planet in a way such that the next generation can also live well here, or about preparing ourselves for the earthquake and tsunami that are coming here to the west coast. Every decision we make affects something: the world around us, the people around us, and the people to come.
So if you look at everything I blog about, the theme is there. Connectedness. But if you look at my list of blog topics – well, it looks like I am all over the place.
You’ve probably noticed that my blog activity has been a bit slow lately. That’s partly because I’ve had a busy spring, and have been focussing on my major projects rather than the blog. But it’s also because I am reassessing this blog, and I need your help! I plan to start posting more regularly, but I am just trying to figure out where I should go with the whole thing.
So, for those of you who have been following my blog this year – as well as for those of you who are new to it – what would you like to see here? What do you think I should do? Are you getting the connections I am trying to make, or do I seem to just be going all over the place?